Manavchawla1227

Digital Marketer…

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  • From India
  • Member Since Jul 08, 2019
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Digital Marketer - Google Adwords Certified

I am Google Adwords certified SEM Expert. I have great knowledge in PPC , Google Adwords Ads, Re-marketing Ads, Display Network ads, Bing ads and Facebook ads. I will help you to get the real worth of every penny spent of yours. I have a passion for effective and dynamic online marketing strategies to drive sales and achieve business goals. My strengths cover the entire range of skills required for Google Adwords Campaigns- from Keyword Research, AdCopy creation, split testing and improvement, PPC Campaign structure development, developing and implementing strategy for PPC campaign results improvement, PPC campaign landing page improvement and reporting and analysis for PPC campaigns.

Skills

  • Internet Marketing
  • Google Adwords
  • Facebook Marketing
  • Social Media Marketing
  • Search Engine Marketing

Education

  • Degree Btech In Computer Science
  • Year 2012 - 2016
  • College Name Punjab Technical University , India

Experience

  • Job Profile Senior Process Executive
  • Year July,2018 - Present
  • Company Cognizant

Description

Create PPC campaigns from scratch. Audit, optimize and daily management of existing campaigns. Scale and optimize the campaigns and work closely with external agencies to ensure alignment to corporate goals. Work with PPC Manager & SEO Manager to give direction & coordinate strategies Collaborate with team members to develop primary keywords and ad audience targets Optimize spend, CTR, conversions, cost per conversion and cost per value for better ROI. Execute on SEM strategies and manage the delivery of performance goals Manage paid Social media campaigns in terms of measuring performance and identifying key insights/optimizations/opportunities Implementing web analytics strategize ways to improve and track site performance Providing recommendations on Remarketing Audiences, Auction Insight, Budget Capping, Bid adjustments, Device Bid adjustments, Locations Etc. Keyword Optimization and Strategy. Keyword Expansion, Keyword Scrubbing and Negative Keywords.

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