Freelancers performing skilled services earn $28 per hour on average, which is a higher hourly earning than 70% of all workers in the United States. Although freelancing can be lucrative, freelancers now represent around 36% of the global workforce, which means competition is fiercer than ever. Fortunately, by employing effective digital marketing strategies, freelancers can successfully promote their business, attract new clients, and boost their bottom line
Create an online course
The global elearning market is set to reach a whopping $332.6 billion in 2022, and you can get in on this action by creating an online course to sell your services — it’s not as difficult as you may think. Online learning platforms like Kajabi, Podia, and Thinkific provide freelancers with the tools needed to create and sell online courses. Although you’ll need to make an initial investment, your course will ultimately generate a revenue stream that doesn’t rely on time- or project-based billing. To design a successful course, focus on what would provide the most value to customers. Think about your most in-demand projects or the questions you’re most often asked by clients and design a course around one of these issues. And, when it’s ready to launch, you can also then advertise your online course with paid ads, segmented emails, and social media posts.
Use Facebook lead ads
Facebook lead ads is a simple yet effective way for freelancers to get more leads: they appear on a user’s feed and collect information without them having to leave the platform. In fact, campaigns using lead ads have a conversion rate of 12.54% on average, along with an average cost-per-action of $17.98. In comparison, landing page campaigns have a 10.47% average conversion rate, and an average cost-per-action of $13.26. Facebook lead ads have a host of digital marketing benefits for freelancers, including finding clients, understanding your target client base, growing your email list, and increasing sign-ups for programs or events.
Address common client objections
Prospective clients typically have questions or concerns before they bite the bullet and hire someone. So, it’s important you’re prepared to handle common client objections. And, when done right, your digital marketing can be used to put clients’ minds at ease before they even get in touch with you. For example, if a potential client is concerned about your rates, you can reassure them with clear and to-the-point web copy stating: “Pricing is monthly with no surprise extra fees or gimmicks”. And, if a prospective client contacts you concerned that you’re still too expensive for them, be prepared to highlight the value of your services rather than trying to defend or justify your pricing. Focus on the benefits you can provide the client and the pain points your services fix.
No matter your industry, powerful digital marketing is essential for every freelancer. By creating an online course, using Facebook lead ads, and addressing common client objections, you can increase your chances of winning new clients and growing your business.
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