Almost every business want to go online today and want to take benefits of the Digital Marketing Revolution of last few years. The starting point is very important for those who are still not online as the online presence of your business is extremely important in today’s business World. Here are ten interesting tips to promote your business Online. The actual business can be online or offline, but still, the promotion can be online.
- Create a user-friendly website
A website is your face to the online World, and it helps in translating your thoughts and value proposition to the World. If you make very easy for users to understand, navigate and help them find the correct information quickly, it soon becomes their favourite website.
You have to make it very clear to them on what are you offerings (products or services) and the differentiating factors. The right images, good description, details about services are important along with readability factor.
The website should load quickly, and interested visitors should be able to quickly contact you for further details or buy your products and services online. The information along with a call to action are important on the web pages.
You get several website builders now, and it is very easy even for non-technical people to create their websites. You can, of course, take help of freelance web developer also if required to customise the website as per your exact needs.
- The On Page SEO
The SEO focuses on communicating to consumers about the products and services you provide. The On-Page SEO is all out adding the right keywords to your web pages and bringing them on top in the search engine results. It is related to good, and sufficient content which is optimised for the keywords (single or keyword strings) so that the users searching for these keywords should find your web pages easily.
- Online Advertising
Search engine advertising is possible through Google AdWords and such facilities provided by other search engines also. That’s because it’s one of the fastest ways to get your business in front of consumers particularly searching for products or services you are offering. You will always bid for top positions on the first page of search results making the Ad always visible to the prospective customers.
- Create Blogs (both Informational and Promotional)
Clearly, the most important way to promote your business online is to launch a blog where you can post and share high-quality content. The blog posts can be totally promotional mentioning the best features of your products and services or an online store or could be informational. If users find that your blog provides a lot of value addition for them, they are likely to be regular visitors to your blog and can eventually get converted to your customers also. You can find freelancers to write effective blogs for you.
- Mobile presence
Can consumers find your business from their mobile device? The mobile search traffic is constantly increasing, and Google is also moving towards Mobile First strategy. The key takeaway is you have to make sure you have a responsive website which opens properly on all digital devices. The new features should consider that many users are going to visit your website using smartphones and tabs. Also if your business demands, don’t forget to launch a mobile App for your customers.
- Social Media Interactions (Off Page SEO)
Social media is an important part of any modern online marketing strategy. Facebook Pages, Posts, Forums and Facebook ads (paid) offer a great opportunity for reaching the right demographics for your business.
You can use Twitter to tweet important new and updates about your business, and it is also an effective media to quickly reach a diverse audience. You can create followers for your business on Twitter also.
The LinkedIn groups are a great way for quickly connecting with others in your industry or niche to help spread your message. Today, with the ever-pervading power of social media, you can instantly reach thousands of people around the world.
- Contribution to Forums
There are famous forums on the internet like Quora, but you can find out specific forums related to your industry. There is no point in adding hundreds of links to these forums but with relevant details and value addition for the users you can have your website link in the profile or signature, and that will help. You first need to add value before you try to drop links in the forum. Also, you should get involved with the forum discussions, and no one clicks on links without any relevance to the discussion topics.
- Email Marketing
Email marketing has an increased importance in today’s digital world. You may need to give something away for free in exchange for the consumer’s email address. It needs to be something of value. Email marketing has developed a lot, and it is not just shooting thousands of emails to prospective clients, but it is more of sending proper email communication to professional prospects on a continuous basis with their consent. You can also offer it as freelance work.
- Offer a free product or service
Studies have confirmed that people are more likely to accept something for free than they any product of service which charges them even a small charge. So, why not provide a free service or product to your customers at the initial stages or as promotional activities. The coupons, discounts are next in line when people start buying products from you online. Typically for e-commerce or online store businesses, these kind of promotional offers are of great importance.
- Be Present on Maps
Maps and Business Location is especially applicable to consumers searching for your business on the go using apps like Google Maps or Apple Maps. The business location and listing should be proper along with the business location for people visiting your shop or office in person or communicating through paper media. Make sure your phone number and address are correct.
